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ECB launches campaign to celebrate over 200 cricket initiatives across the game supporting the nation during COVID-19
Hampshire Cricket is proud to jointly launch ‘Together Through This Test’, a nationwide campaign to shine a light on how the cricket family has reached out to local communities during COVID-19.
The cricket family has launched more than 200 initiatives at all levels of the game from long-distance charity runs, delivering food to the vulnerable and a phone support service for those left isolated during lockdown, and 'Together Through This Test' celebrates each and everyone of them.
The centrepiece of the campaign is an emotional short film, narrated by cricket fan Stephen Fry, that underlines the unique quality of a game where patience and digging in for the greater good is a virtue installed within all who play, watch and enjoy the sport.
The campaign will highlight some of the unsung heroes from across the professional and recreational game as well as providing updates on, as well as launching new, cricket-led initiatives that the general public can get involved in to help support their local community.
It’s wonderful how patient everyone has been during this incredibly difficult time. Like many cricket fans, I long to hear the sound of leather on willow again, but while we wait it out, we do of course have to stick together and do what we can to support each other. It was a pleasure to be able to read Jimmy Lee’s poem which so wonderfully connects the national game with the national spirit.
Stephen Fry
The ECB has set up a COVID-19 resource hub on ecb.co.uk/covid-19 to offer assistance, focussing on:
Providing physical and mental health support to the general public, with NHS information, a Vitality ‘Fit 4 Cricket’ series and a Lord’s Taverners online hub for cricket-based activities
Delivering fun and educational interactive resources for children in partnership with Chance to Shine
Supporting the recreational game by providing emergency funds and resources
The key initiatives to date include:
Running 21 programmes providing food to NHS staff, the vulnerable and the homeless
Supporting the isolated and vulnerable with #MakeThatCall where players, coaches, staff and former players ring older members and stewards from their club
Our cricket clubs being used for COVID-19 testing and blood donations
Three England Women’s players offered their services to the NHS – Heather Knight, Tammy Beaumont and Sophia Dunkley
Our players helping to create content to keep families entertained and active during lockdown with over 80 million video views to date
The Lord’s Taverners creating a free online hub to support disadvantaged and disabled young people with physical activity and mental wellbeing during lockdown
Running 49 fundraising initiatives. These range from England’s Physical Disability men’s team collectively running a marathon a day for ten days, in aid of the Lord’s Taverners, to a 5-year-old cricket fan from Cheshire doing the 1,000 Bat Challenge for the NHS after hospital staff saved his life
Launching three financial schemes to provide immediate support for our national network of cricket clubs and leagues
From today, 5 to 11-year-old children and their parents can access eight weeks’ worth of curriculum-based educational resources covering topics from maths & English to art & PE, delivered in partnership with Chance to Shine.
Our sport means different things to different people but if this crisis has shown us one thing, it’s the way the cricket family pulls together when times are tough.
We are inspired by and grateful to the whole cricket family from the grassroots of the game right up to our elite teams for their incredible team spirit, for not just thinking about their own survival but also about how they can support the wider community. We hope this campaign will shine a light on the amazing work being done, help signpost people to the support they need and provide a feeling of hope and solidarity for cricket fans during this challenging time.
This hub is not only a resource to help people during lockdown but will also provide information and support to the cricket community when cricket is phased back into society. The ECB and wider cricket network will be launching and supporting further initiatives in the coming weeks including:
The Together through this Test auction launching tomorrow (22 May) at 15:00 running until Friday 29th May at 15:00, will raise money for local charities across England and Wales. The auction will be hosted on http://www.cricketauction.co.uk
#DesignOurShirt competition, in partnership with New Balance, inviting kids to create a new England shirt
#RaiseTheBat, an out-of-home campaign using billboards to celebrate key workers from the cricket family
‘Safe Haven’, a programme offering club grounds as safe spaces for elderly and vulnerable people to exercise as lockdown eases
A nationwide campaign when lockdown lifts, in partnership with NatWest, to help the cricket network get back on its feet and recognise the challenge we have overcome
No cricket was played during the war, but the thought of it kept us going and gave us hope. I think it’s the same now. Even without a ball being bowled yet this summer, I’m very proud to see the sport I’ve loved all my life playing its part to help people during this terrible crisis, keeping them hopeful of better times ahead.
Eileen Whelan-Ash, World's Oldest International Cricketer (Aged 108)
