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Hampshire Cricket Post Record-Breaking Attendance Figures
Hampshire Cricket Post Record-Breaking Attendance Figures
Hants are one of only two counties to see an increase in attendances across all three domestic competitions in 2015
Hampshire Cricket have posted a record-breaking increase in attendance figures year on year across all domestic and international matches at the The Ageas Bowl in 2015.
Hampshire’s NatWest T20 Blast campaign was responsible for the biggest rise in attendances with an increase of 20% from the previous year whilst the club’s Royal London One-Day Cup and LV= County Championship matches at the The Ageas Bowl also both saw increases.
Hampshire are one of only two counties to record an increase in all three domestic competitions in 2015.
In total, almost 40,000 people witnessed two thrilling Royal London One-Day Internationals at the The Ageas Bowl this year as England faced both New Zealand and Australia in exciting 50-over contests.
To be one of only two counties to show improvements in all three formats is fantastic and the on-field successes and hard work behind the scenes have no doubt contributed significantly to this. It’s no coincidence that the significant increases has coincided with the first full season since the completion of the £50 million re-development at the The Ageas Bowl.
Our partnership with specialist sports CRM agency, Goodform, has also enabled our marketing strategies to be delivered efficiently, allowing us to engage with our fans and members on a number of platforms, whilst also attracting new supporters which we hope will continue heading into next year.
Stuart Robertson, Hampshire Cricket Commercial Director
This news comes after the England and Wales Cricket Board (ECB) announced that 2015 was a record-breaking year for all international and domestic attendances in the country.
An Ashes summer combined with three successful domestic competitions attracted more than 2.3 million fans to matches and a record number of spectators also attended the NatWest T20 Blast tournament.
In county cricket more than 1.5 million people attended LV=County Championship, Royal London One-Day Cup and NatWest T20 Blast matches combined – the highest in the ECB’s history.
All three competitions recorded increased total attendances year-on-year and the NatWest T20 Blast tournament saw its annual attendance rise by more than 100,000.
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