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Hilton and Hampshire Cricket Announce New Partnership
Hilton and Hampshire Cricket Announce New Partnership
Hampshire Cricket is pleased to partner with Hilton who will feature as the front of shirt sponsor for men's and women's training kit, and both women's playing kits
Today, Hilton and Hampshire Women and Hampshire Men’s cricket teams announce a new partnership, with the global hospitality brand featuring as the new front of shirt sponsor for both Utilita Bowl-based cricket teams.
Hilton has been a proud supporter of Hampshire Cricket Club for many years, providing the teams with comfortable stays and helping fans get closer to all the cricket action through the hotel, Hilton Southampton – Utilita Bowl, and now the support will be extended even further. Hilton will be the front-of-shirt sponsor for Hampshire Women's kits during their two white ball tournaments and Hampshire Men's 2025 Rothesay County Championship campaign. Additionally, Hilton featured on the training kits for both teams, with the men's side showcasing the new kits during their recent pre-season tour in Sri Lanka.
Hampshire’s first-ever professional women’s team will initially feature their new Hilton-sponsored kit during three upcoming friendlies, starting with an intra-squad match on Utilita Bowl’s Nursery ground before facing Surrey at home and travelling to Taunton to take on Somerset.
Hilton is renowned for making the stay more than memorable and for unlocking the doors to exclusive experiences. Through the Hilton Honors Experiences platform, the new partnership will give Hilton Honors Members the chance to use points to enjoy new ways to watch all the action of cricket live. Experiences up for grabs include watching the England v South Africa ODI from a pitch-facing room and from Beefys restaurant during the England v West Indies IT20.
At Hilton, we have an ongoing commitment to hosting elite sports athletes and teams as they travel across the world, showing that it matters where you stay; especially before a big competition or match. We are thrilled to announce our new partnership with Hampshire Cricket Club, connecting fans with their passions. Through the Hilton Honors platform, we will offer exclusive access to unforgettable experiences for fans and guests alike.
Stijn Bastiaens, Vice President Marketing and Loyalty, EMEA, Hilton
This new partnership to support the playing sides builds on Hilton’s presence at Utilita Bowl and Hampshire Cricket, with its adjoining hotel, Hilton Southampton – Utilita Bowl.
While our supporters and the local community will no doubt be aware of the long-term links between Utilita Bowl and Hilton, this new partnership marks a significant moment between Hilton and Hampshire Cricket. Hilton has demonstrated a significant commitment in our Women’s team as they enter a new era following the restructuring of the women’s domestic game. We can now look forward to cricket returning to Utilita Bowl for the 2025 season, with both our Men’s and Women’s teams wearing Hilton branded kits.
Tom James, Head of Sales and Commercial Partnerships, Utilita Bowl
