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The tournament-wide campaign focuses on bringing the world of cricket together as one team to help build a better world for every child
ICC Cricket for Good, in partnership with UNICEF, have announced #OneDay4Children at the ICC Men’s Cricket World Cup.
#OneDay4Children ambassador Nasser Hussain and England all-rounder Chris Woakes, launched the tournament-wide campaign focused on bringing the world of cricket together as one team to help build a better world for every child.
There will be #OneDay4Children activity throughout all 48 matches of the event, peaking with a day of celebration during the England v India game on 30 June at Edgbaston. The money raised will support UNICEF’s work in cricket playing nations to help children learn to play and be healthy.
The #OneDay4Children match will be special, with the players, the sell-out crowd and global audience all playing a part in the celebrations. Edgbaston will turn blue whilst players will support the campaign with special one off #OD4C branded kit. Celebrities and legends of the game will join the action with unique activations and fundraising both in stadium and across the live broadcast.
As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy.
This is our most ambitious charity project to date and we know that cricket’s one billion fans will come together to help build a better world for every child.
David Richardson, ICC
#OneDay4Children is such an important tournament wide campaign which we are extremely proud to be delivering. We have a unique opportunity while the eyes of the cricketing world, and beyond, are watching, to show how we can harness the power of the fans to help support the wonderful work UNICEF do for children across the globe.
Steve Elworthy, ICC Men's Cricket World Cup Managing Director
The Hampshire bowl hosts five ICC Cricket World Cup 2019 fixtures as England, South Africa, India, West Indies, Bangladesh and Afghanistan all compete at the venue this summer between Wednesday 5th June and Monday 24th June.
Situated an hour or less away from London, Brighton, Portsmouth and Reading, the Hampshire Bowl is easily accessible for anyone living in the South of England. With excellent transport links from all major train stations and ferry terminals in the area, as well as a Park & Ride Scheme, it couldn’t be easier to get to and from the ground.
