Visit Hampshire Cricket and Utilita Bowl's online store to get your hands on official replica and supporter kit as well as a range of other merchandise.
Hampshire Cricket has been designing new ways for fans to enjoy 2026 with new kits, venue upgrades and more on the horizon.
With the 2026 season now underway, we are pleased to share a number of updates with supporters, which were also discussed at last week's Members’ Forum.
Hampshire Cricket has been working on a range of improvements across fan engagement, the matchday experience, and venue enhancements designed to ensure supporters can enjoy an even better experience throughout the 2026 season, with further announcements still to come.
Read on to discover what has been happening behind the scenes during the off-season, as we continue to enhance the supporter experience and make our 25-year celebration a season to remember.
New Kits and Supplier
Hampshire Cricket has unveiled its new kits, marking the start of a new era of elite performance wear and the Club’s first-ever kit launched in partnership with Official Kit Partner, Castore.
Designed to be worn where the work happens, the new training kit is built for intensity, movement and durability — supporting players through the unseen hours that underpin performance.
Elite training. Built for performance. Inspired by 25 years of excellence.
Sharing the same linear design as featured on our training kit, Hampshire Cricket continue to pay homage to the Bowl and the iconic Pavilion cabling. A striking view across the stadium skyline, the incorporated pattern on the Rothesay County Championship and Metro Bank One Day Cup kits focuses on our foundations.
Ambassador Cruise Line are delighted to unveil their highly anticipated 2028/29 sailings, giving you the perfect opportunity to plan your next unforgettable cruise adventure.
To celebrate the new season launch, guests who book before 30 Jun 2026 can take advantage of some exceptional early-booking incentives on sailings departing between 18 April 2028 and 30 March 2029.
Bargate has announced a new partnership with Utilita Bowl and Hampshire Cricket, marking the first time a regional housebuilder has teamed up with the leading professional county cricket club and international venue.
As part of the agreement, Bargate will become the official sponsor of the Family Zone at Utilita Bowl, with plans in place to support a refreshed and enhanced space for families attending matches. The redesigned Family Zone will be operational during Vitality Blast fixtures and international matches, reflecting a shared commitment between both organisations to supporting families, local communities and inclusive experiences, both on and off the field.
Further sponsorship announcements to come.
Hospitality Areas Upgrade
To improve experiences, there are planned upgrades to Hospitality areas, across Executive Boxes, Lounges and Terraces.
More information will be announced shortly.
WiFi Upgrade
There is now upgraded, faster WiFi across the ground. To join when on-site, choose the network UB-Public.
Live Streaming Upgrade
As part of our commitment to improve the experience for supporters who can't be at Utilita Bowl, we've invested in new equipment which will be introduced over the course of the summer. With improved positioning around the ground and enhanced production output, we anticipate a better matchday experience from wherever you are.
It's a platform we're continuing to build on, with further improvements to come as we grow our broadcast capabilities ahead of what promises to be a landmark few years for Hampshire Cricket.
See how our players have prepared for the upcoming 2026 season. From Delhi to Stellenbosch to Desert Springs, pre-season tours and training camps have included extensive nets sessions and match scenarios out in the middle to get the players ready.
Southern Brave return to Utilita Bowl on 22 July for the season opener of the 2026 Hundred competition against Welsh Fire. You can expect familiar faces, including Jofra Archer, Chris Jordan, Maia Bouchier, Laura Wolvaardt, Tilly Corteen-Coleman and Lauren Bell as they play alongside some exciting new additions to the squad.
Amongst a roster of world-class talent, the Men's team will see debuts for Jamie Smith and Marcus Stoinis, as well as a return from 2022 signing Tristan Stubbs. The Women's team will be joined by Jemimah Rodrigues, Sarah Glenn and Issy Wong, alongside Hampshire regular Daisy Gibb.
Throughout 2026, 25 Years of The Bowl will be marked through a series of celebrations reflecting the venue’s history, people and progress.
One of the headline moments of the anniversary year comes on Friday 29 May, as Hampshire Hawks v Surrey brings the Party Like It’s 2001 theme to life with a retro-themed Vitality Blast double header at Utilita Bowl.
Together, these moments will celebrate 25 years of The Bowl - past, present and future.
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