Hampshire Cricket Announces New Partnership With Dafabet

Hampshire Cricket has announced a new partnership with global betting brand Dafabet, who will become an official club partner across the men’s and women’s domestic game.

As part of the agreement, Dafabet will feature on the collar of all Hampshire Cricket men’s and women’s playing kits, with the partnership set to debut this Friday’s men’s Rothesay County Championship fixture between Hampshire and Glamorgan.

The collaboration will also see Dafabet gain brand presence across Utilita Bowl, including branding across domestic and International fixtures. In addition, Dafabet branding will feature on LED boards during international fixtures hosted at the venue.

Beyond matchday visibility, the partnership will focus on engaging Hampshire supporters through a series of fan competitions and activations across social media, offering exclusive prizes and experiences throughout the season.

The partnership represents another step forward in enhancing the matchday experience for supporters while supporting the ongoing development of cricket at Hampshire across all levels.