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Utilita Bowl Appoints SECUTIX To Enhance The Digital Ticketing Experience
Utilita Bowl Appoints SECUTIX To Enhance The Digital Ticketing Experience
The multi-year agreement will see SECUTIX take over as the venue's new ticketing technology partner
Utilita Bowl, the South Coast’s premier international sport, music and leisure destination, has announced SECUTIX as its new ticketing technology partner.
Utilita Bowl joins SECUTIX’s growing roster of cricket clients, including The Hundred, ICC Men’s T20 Cricket World Cup 2024, Lancashire, Durham, Somerset, Surrey, Warwickshire and Worcestershire Cricket.
The multi-year agreement will see the launch of a completely new end-to-end ticketing experience, including websites, products, payment options, and ticket delivery options.
We want to create a seamless purchase journey for all our visitors. SECUTIX’s full suite of solutions has worked brilliantly across The Hundred, and the platform has the flexibility for us to build innovative ticket purchase journeys for fans.
Over the last five years, SECUTIX has become the platform of choice across cricket, and we see value in aligning our systems with other venues and The Hundred to make everything as simple as possible for supporters.
Greig Stewart, Head of Customer Experience at Utilita Bowl
We’re looking forward to working with Greig and his team to evolve the digital ticketing journey in preparation for the 2027 Ashes.
Our cricket experience is second to none, with us now operating at the majority of Test Match venues in England. Applying our vast cricket knowledge alongside our world-class digital solutions, we want to make sure that supporters can enjoy a more intuitive and flexible ticketing-buying experience.
David Hornby, Managing Director at SECUTIX
The partnership will be live from early September powering an all-new online ticket shop for the 2025 international ticket on sale, which sees Utilita Bowl welcome India, South Africa and West Indies. The ticket ballot for these matches is currently open and marks the start of a new era for international cricket at the venue, which will host 19 international cricket matches from 2025-2031, including a Men’s Ashes Test in 2027 and a Women’s Ashes Test in 2031.
SECUTIX will be used for Hampshire Cricket memberships and all international and domestic cricket tickets for events hosted at Utilita Bowl. The platform is expected to process an estimated 200,000 tickets annually.
Tickets to international cricket at Utilita Bowl have completely sold out in recent years, and are expected to sell-out in record time for 2025's fixtures.
Tickets for these high demand fixtures are subject to a ticket ballot, meaning fans must enter the ballot to be able to purchase tickets.
The ballot for 2025 is now open for a limited time. Fans can enter the ballot for free and select preferred tickets for any of next year's international matches.
