Role Vacancy: Content & Communications Manager

Hampshire Cricket are looking for a creative, outcome focussed and results driven Content & Communications Manager to lead on optimising use of the club’s digital channels, including the development and delivery of Hampshire Cricket’s content and communications strategies. The role holder will be responsible for delivering content through and reporting performance of the Club’s social media channels, website and app.

This is a hands-on role, which will blend strategic planning with content creation and delivery. New to the business, this would suit someone who is a proactive problem solver and ready to take the Club’s content and communications output to the next level.

KEY RESPONSIBILITIES

• Responsible for optimising use of the club’s digital channels, including social media, website and app.
• Developing the Club’s content and social media strategy to deliver significant audience growth, aligning with wider objectives to drive commercial returns.
• Lead the creative process, working across departments to create engaging content, which tells the Club’s story.
• Actively engage in creating content, this role will require an element of content creation, as well as directing team members, freelancers and agencies.
• Align social channels with overall marketing strategy, amplifying key sales messages and supporting the marketing team to deliver effective paid digital campaigns.
• Critically evaluate and report on effectiveness of campaigns and channel plans to evidence value and inform future strategies.
• Maximising press coverage by securing regional, national and international coverage which tells Club stories and builds brand value.
• Managing media relationships, including match day media operations.

YOUR SKILLS, EXPERIENCE & COMPETENCIES

Essential Skills/Experience:

• 4+ years working in a similar role, with evidence of channel management and delivery of significant audience growth.
• Commercial mindset, with experience creating authentic content plans and campaigns which align with wider organisational strategy.
• Collaboration with brands to deliver mutually beneficial audience growth and enhance value of commercial partnerships.
• Community management and engagement, using appropriate tone of voice to interact effectively with the online community.
• Creative approach, with commitment to innovation and a demonstrable track record of making ideas a reality.
• Proficient content creator with experience using a range of editing tools.
• Understanding of all major social media platforms with experience creating channel by channel plans to effectively tailor content.
• Use of social media analytics tools to measure and report on effectiveness of campaigns against agreed KPIs.
• Relentlessly enthusiastic and able to overcome challenges independently.
• Exceptional communicator with experience managing individuals and freelancers to deliver defined goals.
• A flexible approach to working hours, which will include working some weekends and evenings during the summer (to cover match days).

 Desirable Skills: 

• Previous knowledge working in a professional sports or talent role.
• Experience delivering successful paid media campaigns and writing for SEO
• Experience writing press releases and managing media relationships.
• Interest or knowledge in sports, particularly cricket.
• Educated to at least degree level, or equivalent experience.

BENEFITS

• Discounts on food and beverages at the Hilton and venue bars (50%).
• Employee discounts across Boundary Lakes Golf Course, eforea spa, and the Hampshire Wellbeing Centre.
• 25 days annual leave, plus bank holidays
• Complimentary tickets to all Hampshire Cricket fixtures and discounted access to international matches (50%, excluding ICC events).
• Free tickets to other major events for staff working the event, such as the Fireworks Night.
• Daily lunch provided on working days.

WORKING HOURS & LOCATION

This role is based at Utilita Bowl, Botley Road, West End, Southampton, SO30 3XH. Standard hours are Monday – Friday, 9am – 5pm, with occasional requirements to work on matchdays or events.

Equal Opportunities

Utilita Bowl is an equal opportunities employer. We are committed to employment practices and behaviours that encourage diversity, promote equality of treatment and eliminate unlawful and or unfair discrimination. 

If you would like to request any accommodations from application through to interview, please email [email protected]

We do not accept any unsolicited agency resumes.

Role Title: Content & Communications Manager

Department / Area: Marketing, Communications & Digital

Location: Utilita Bowl, Botley Road, West End, Southampton, SO30 3XH

Contract: Full time. 5-days a week in-person, on-site

Salary: £30,000-£35,000 (based on experience) + benefits

How To Apply

Those wishing to apply for the position should send a cover letter and CV by email to [email protected].

Closing date for applications is Friday 14th February 2025.