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Thatchers Cider is set to pour at Utilita Bowl after Hampshire Cricket agreed a new three-year partnership with the iconic British cider maker, running through to the end of the 2028 season.
Utilita Bowl, the home of cricket in Hampshire, has announced a new multi‑year partnership with Thatchers Cider.
The collaboration brings one of the UK’s most iconic cider makers to the home of Hampshire Cricket, enhancing the matchday experience for supporters across the venue and marking the beginning of a three‑year agreement that will run until the end of the 2028 cricket season.
As part of the partnership, fans will be able to enjoy a selection of Thatchers ciders throughout the venue, including Thatchers Gold, Thatchers Zero, and their award-winning fruit cider range, Thatchers Blood Orange, Thatchers Apple & Blackcurrant and Thatchers Cloudy Lemon, with final product availability to be confirmed. To celebrate the new agreement, Thatchers will introduce a number of engaging fan‑focused activations across the 2026 cricket season, placing supporters at the heart of the new relationship and bringing the match day experience to life.
The collaboration will also bring fresh matchday entertainment through a new half‑time innings‑break fan competition, which will take place during selected Vitality Blast fixtures. This on‑pitch activation will provide fans with an exciting new moment during the action and help elevate the T20 experience at Utilita Bowl.
Thatchers will additionally serve as Stage Sponsor for BlastFest at the Hawks vs Yorkshire Vitality Blast double header on Friday 26th June, bringing great entertainment to one of the major fixtures of the summer.
Over the next few years, visitors to Utilita Bowl will notice an increased Thatchers presence around the ground, including pitch‑side branding and a refreshed look for the bar on the Shane Warne Stand, which will receive a full Thatchers redressing.
We’re excited to welcome Thatchers Cider as an official partner of Utilita Bowl. Thatchers is a much‑loved brand with a strong connection to British sport, and we’re proud to be bringing their products and energy to our matchdays. This new agreement allows us to deliver even more for our supporters, from fan competitions to activations during T20 games and their involvement in our BlastFest fixture. We look forward to working closely with the Thatchers team throughout the 2026 season and beyond.
Rob Paddon - Commercial Director
This partnership reflects our shared pursuit for excellence both on and off the pitch, with Hampshire Cricket’s passion and dedication for cricket matching our own determination to produce the perfect pint.
We’re proud to be the cider of choice for the Utilita Bowl, adding to the unbeatable match day atmosphere. The supporters are the beating heart of the club, and we’re excited to give back to them with a series of competitions and half time entertainment. We can’t wait to join you in the stands, cheering the team on with a delicious pint of Gold in hand.
Philip McTeer - Head of Marketing at Thatchers Cider
Thatchers Cider is set to pour at Utilita Bowl after Hampshire Cricket agreed a new three-year partnership with the iconic British cider maker, running through to the end of the 2028 season.
